Paid advertising planning tool

Behavioral Health Marketing ROI Calculator

Enter your current paid advertising numbers to see how each service line is performing, compare the results with what your current marketing partner is delivering, and identify opportunities for a stronger return on your investment.

Combined monthly projection

Selected programs retain separate economics and roll up here.

1 selected

Estimated customers9.4

Collected revenue$16,953

Total investment$6,000

Projected ROAS5.65×

Projected ROI183%

Therapy / counseling

Lead → customer benchmark: 11–36%

Monthly ad spend

Cost per inquiry

Lead → qualified lead (60–80%)

Qualified → scheduled (45–70%)

Scheduled → attended (70–80%)

Attended → customer (60–80%)

Collected revenue per customer

Inquiries40

Qualified leads28

Scheduled16.1

Attended12.1

Customers9.4

Lead → customer23.5%

Revenue$16,953

Ad cost / customer$319

How the benchmark assumptions are set

The calculator defaults are set using industry benchmarks for paid behavioral health advertising and the typical payer structure for each service.

Insurance-oriented: medication management, standard TMS, and Spravato.
Primarily cash pay: accelerated TMS and IV ketamine.
Blended payer mix: therapy/counseling, IOP/PHP, and residential/SUD.
Every value is editable so the model can reflect the organization's market, payer mix, intake performance, and collected revenue.
ROAS compares collected revenue with ad spend only; ROI includes ad spend plus the management fee.

These are directional planning estimates, not guaranteed results. Clinical delivery costs, overhead, refunds, and denied claims are not included.

Want these assumptions customized for your organization?

Mindward Collective can tailor the benchmarks to your market, payer mix, services, intake performance, and collected revenue.