Paid advertising planning tool

Behavioral Health Marketing ROI Calculator

Enter your current paid advertising numbers to see how each service line is performing, compare the results with what your current marketing partner is delivering, and identify opportunities for a stronger return on your investment.

Combined monthly projection

Selected programs retain separate economics and roll up here.

1 selected

Estimated customers5.8

Collected revenue$10,374

Total investment$6,000

Projected ROI73%

Therapy / counseling

Lead → customer benchmark: 11–36%

Monthly ad spend

Cost per inquiry

Lead → qualified lead (60–80%)

Qualified → scheduled (45–70%)

Scheduled → attended (70–80%)

Attended → customer (60–80%)

Collected revenue per customer

Inquiries27.3

Qualified leads19.1

Scheduled11

Attended8.2

Customers5.8

Lead → customer21.1%

Revenue$10,374

Ad cost / customer$521

How to use the defaults

Each service uses the midpoint of the supplied conversion range as its editable planning default. Replace these assumptions with the organization's actual intake and collected-revenue data whenever available.

The funnel follows lead → qualified lead → scheduled appointment → attended appointment → customer.
The service header shows the supplied overall lead-to-customer benchmark range.
Because every stage is below 100%, leads always remain higher than converted customers.
Revenue means estimated collected revenue per new customer, not profit.
Projected ROI excludes clinical delivery cost, overhead, refunds, and denied claims.

For mixed programs: set the actual planned ad budget for each service. The calculator does not divide the budget equally.

Want the assumptions reviewed?

Mindward Collective can replace the planning defaults with your actual market, payer, and intake data.